Laura Soler
Laura Soler
Visual Designer Specialist UX/UI designer
Visual Designer Specialist
UX/UI designer
ABOUT
ABOUT
ABOUT
Passionate about design and with experience in Branding and Ilustration, my focus is on creating solutions that merge art and functionality.
Graphic designer graduated (ESADA), with a double master's degree in Web Design and Advertising Creativity (Escuela Creactiva) and immersive training in UX/UI & Product Design (UXER School).
With an end to end vision, I apply an integral design approach focused on the user and the objectives, always looking for innovation and efficiency.
Apasionada por el diseño y con experiencia en Branding e Ilustración, mi enfoque se centra en crear soluciones que fusionen arte y funcionalidad.
Diseñadora gráfica graduada (ESADA), con doble máster en Diseño Web y Creatividad Publicitaria (Escuela Creactiva) y formación immersiva en UX/UI & Product Design (UXER School).
Con visión end to end, aplico un enfoque de diseño integral centrado en el usuario y los objetivos, buscando siempre la innovación y la eficacia.
experience
experience
experience
Graphic Designer/Visual Designer
Freelance | Currently
Responsible for creating and designing the brand and identity manual for the ‘Vínculos’ brand. Responsibilities: • Defining the brand strategy: purpose, values, personality, and tone of voice • Visual identity: logo, colour scheme, typography, and graphic system • Creating consistent graphic resources for use on digital and print platforms
Encargada de crear y diseñar el manual de marca e identidad para la marca "Vínculos" Responsabilidades: • Definición de la estrategia de marca: propósito, valores, personalidad y tono de voz • Identidad visual: logotipo, sistema de color, tipografías y sistema gráfico • Creación de recursos gráficos coherentes para su uso en plataformas digitales e impresas.
Visual Design | Branding and Identity | Research | Brainstorming | Adobe programmes
Graphic Designer/Visual Designer
Visual Designer Specialist | May 2022 – Present
Responsible for creating and designing the brand and identity manual for the ‘Vínculos’ brand. Responsibilities: • Defining the brand strategy: purpose, values, personality, and tone of voice • Visual identity: logo, colour scheme, typography, and graphic system • Creating consistent graphic resources for use on digital and print platforms
Encargada de crear y diseñar el manual de marca e identidad para la marca "Vínculos" Responsabilidades: • Definición de la estrategia de marca: propósito, valores, personalidad y tono de voz • Identidad visual: logotipo, sistema de color, tipografías y sistema gráfico • Creación de recursos gráficos coherentes para su uso en plataformas digitales e impresas.
Visual Design | Branding and Identity | Research | Brainstorming | Adobe programmes
Graphic Designer/Visual Designer
Freelance | Currently
Responsible for creating and designing the brand and identity manual for the ‘Vínculos’ brand. Responsibilities: • Defining the brand strategy: purpose, values, personality, and tone of voice • Visual identity: logo, colour scheme, typography, and graphic system • Creating consistent graphic resources for use on digital and print platforms
Encargada de crear y diseñar el manual de marca e identidad para la marca "Vínculos" Responsabilidades: • Definición de la estrategia de marca: propósito, valores, personalidad y tono de voz • Identidad visual: logotipo, sistema de color, tipografías y sistema gráfico • Creación de recursos gráficos coherentes para su uso en plataformas digitales e impresas.
Visual Design | Branding and Identity | Research | Brainstorming | Adobe programmes
Visual Designer Specialist
AmRest | May 2022 – Jul 2025
In charge of designing, maintaining and improving the recipe manual for La Tagliatella (restaurant chain belonging to AmRest).
Encargada de diseñar, mantener y mejorar el manual de recetas de La Tagliatella (cadena de restaurantes perteneciente a AmRest).
User-centred Design | UX/UI Design | Visual Design | Branding and Identity | User testing | Research | Advertising | Braingstorming | Adobe programmes
Visual Designer Specialist
Visual Designer Specialist | May 2022 – Present
In charge of designing, maintaining and improving the recipe manual for La Tagliatella (restaurant chain belonging to AmRest).
Encargada de diseñar, mantener y mejorar el manual de recetas de La Tagliatella (cadena de restaurantes perteneciente a AmRest).
User-centred Design | UX/UI Design | Visual Design | Branding and Identity | User testing | Research | Advertising | Braingstorming | Adobe programmes
Visual Designer Specialist
AmRest | May 2022 – Jul 2025
In charge of designing, maintaining and improving the recipe manual for La Tagliatella (restaurant chain belonging to AmRest).
Encargada de diseñar, mantener y mejorar el manual de recetas de La Tagliatella (cadena de restaurantes perteneciente a AmRest).
User-centred Design | UX/UI Design | Visual Design | Branding and Identity | User testing | Research | Advertising | Braingstorming | Adobe programmes
Graphic Designer/Visual Designer
Freelance | Oct 2020 – Nov 2023
In charge of designing a complete visual identity for the books ‘METAMORPHOSIS, UNIVERSE and DI QUE SÍ’ (Alexio Galdeano Bernardo), ensuring that each graphic element contributed to the impact of the books. Responsibilities: • Creation of the front and back covers of the books • Illustrations for each chapter • Design of publicity posters for the books
Encargado de diseñar la identidad visual completa para los libros 'METAMORPHOSIS, UNIVERSE y DI QUE SÍ' (Alexio Galdeano Bernardo), asegurando que cada elemento gráfico contribuyera al impacto de los libros. Responsabilidades: • Creación de las portadas y contraportadas de los libros • Ilustraciones de cada capítulo • Diseño de carteles publicitarios para los libros
Visual Design | Digital Illustration | Typography | Design Review | Merchandisng | Posters | Advertising
Graphic Designer/Visual Designer
Freelance | Oct 2020 – Nov 2023
In charge of designing a complete visual identity for the books ‘METAMORPHOSIS, UNIVERSE and DI QUE SÍ’ (Alexio Galdeano Bernardo), ensuring that each graphic element contributed to the impact of the books. Responsibilities: • Creation of the front and back covers of the books • Illustrations for each chapter • Design of publicity posters for the books
Encargado de diseñar la identidad visual completa para los libros 'METAMORPHOSIS, UNIVERSE y DI QUE SÍ' (Alexio Galdeano Bernardo), asegurando que cada elemento gráfico contribuyera al impacto de los libros. Responsabilidades: • Creación de las portadas y contraportadas de los libros • Ilustraciones de cada capítulo • Diseño de carteles publicitarios para los libros
Visual Design | Digital Illustration | Typography | Design Review | Merchandisng | Posters | Advertising
Graphic Designer/Visual Designer
Freelance | Oct 2020 – Nov 2023
In charge of designing a complete visual identity for the books ‘METAMORPHOSIS, UNIVERSE and DI QUE SÍ’ (Alexio Galdeano Bernardo), ensuring that each graphic element contributed to the impact of the books. Responsibilities: • Creation of the front and back covers of the books • Illustrations for each chapter • Design of publicity posters for the books
Encargado de diseñar la identidad visual completa para los libros 'METAMORPHOSIS, UNIVERSE y DI QUE SÍ' (Alexio Galdeano Bernardo), asegurando que cada elemento gráfico contribuyera al impacto de los libros. Responsabilidades: • Creación de las portadas y contraportadas de los libros • Ilustraciones de cada capítulo • Diseño de carteles publicitarios para los libros
Visual Design | Digital Illustration | Typography | Design Review | Merchandisng | Posters | Advertising
featured projects
featured projects
featured projects
education
education
education
UX & UI and Product Design Immersive
Uxer School by Sngular | Madrid, completed: March 2025
6 months of intensive internship in: User Research (exploratory and evaluative research), in-depth User Interviews, Benchmarking, Desk research, Usability Testing , Architectures and User Flows, Prototyping, Card sorting, Interface Design for different devices including Responsive Web
6 meses de prácticas intensivas en: Investigación de usuarios (investigación exploratoria y evaluativa), Entrevistas en profundidad con usuarios, Benchmarking, Desk research, Pruebas de Usabilidad , Arquitecturas y Flujos de Usuario, Prototipado, Card sorting, Diseño de Interfaces para diferentes dispositivos incluyendo Responsive Web.
UX & UI and Product Design Immersive
Uxer School by Sngular | Madrid, completed: March 2025
6 months of intensive internship in: User Research (exploratory and evaluative research), in-depth User Interviews, Benchmarking, Desk research, Usability Testing , Architectures and User Flows, Prototyping, Card sorting, Interface Design for different devices including Responsive Web
6 meses de prácticas intensivas en: Investigación de usuarios (investigación exploratoria y evaluativa), Entrevistas en profundidad con usuarios, Benchmarking, Desk research, Pruebas de Usabilidad , Arquitecturas y Flujos de Usuario, Prototipado, Card sorting, Diseño de Interfaces para diferentes dispositivos incluyendo Responsive Web.
UX & UI and Product Design Immersive
Uxer School by Sngular | Madrid, completed: March 2025
6 months of intensive internship in: User Research (exploratory and evaluative research), in-depth User Interviews, Benchmarking, Desk research, Usability Testing , Architectures and User Flows, Prototyping, Card sorting, Interface Design for different devices including Responsive Web
6 meses de prácticas intensivas en: Investigación de usuarios (investigación exploratoria y evaluativa), Entrevistas en profundidad con usuarios, Benchmarking, Desk research, Pruebas de Usabilidad , Arquitecturas y Flujos de Usuario, Prototipado, Card sorting, Diseño de Interfaces para diferentes dispositivos incluyendo Responsive Web.
Double Master Web Design and Advertising Creativity
Aula Creactiva | Madrid, completed: 2022
A year of intensive training in multimedia design, through practice I deepened my knowledge in: HTML5, Front-end development, Visual Studio Code, Braingstorming, Critical thinking, Copywriting, Advertising campaing, 360º campaigns, Creativity, Lateral thinking
Un año de formación intensiva en diseño multimedia, a través de prácticas profundicé mis conocimientos en: HTML5, Front-end development, Visual Studio Code, Braingstorming, Pensamiento crítico, Copywriting, Campaing publicitario, Campañas 360º, Creatividad, Pensamiento lateral.
Double Master Web Design and Advertising Creativity
Aula Creactiva | Madrid, completed: 2022
A year of intensive training in multimedia design, through practice I deepened my knowledge in: HTML5, Front-end development, Visual Studio Code, Braingstorming, Critical thinking, Copywriting, Advertising campaing, 360º campaigns, Creativity, Lateral thinking
Un año de formación intensiva en diseño multimedia, a través de prácticas profundicé mis conocimientos en: HTML5, Front-end development, Visual Studio Code, Braingstorming, Pensamiento crítico, Copywriting, Campaing publicitario, Campañas 360º, Creatividad, Pensamiento lateral.
Double Master Web Design and Advertising Creativity
Aula Creactiva | Madrid, completed: 2022
A year of intensive training in multimedia design, through practice I deepened my knowledge in: HTML5, Front-end development, Visual Studio Code, Braingstorming, Critical thinking, Copywriting, Advertising campaing, 360º campaigns, Creativity, Lateral thinking
Un año de formación intensiva en diseño multimedia, a través de prácticas profundicé mis conocimientos en: HTML5, Front-end development, Visual Studio Code, Braingstorming, Pensamiento crítico, Copywriting, Campaing publicitario, Campañas 360º, Creatividad, Pensamiento lateral.
University Degree in Graphic Design
ESADA | Granada (Spain), completed: 2020
Professional training focused on real case studies through oral presentations. During my career I have mainly focused on creating end to end projects with a focus on: Corporate identity, Product design, User Experience, Research, Visual design, User interface, Typography, Advertising campaigns, Packaging, Animation and Digital Signage.
Formación profesional orientada en casos prácticos reales mediante presentaciones orales. Durante mi carrera me he centrado principalmente en la creación de proyectos de principio a fin con foco en: Identidad corporativa, Diseño de producto, Experiencia de usuario, Investigación, Diseño visual, Interfaz de usuario, Tipografía, Campañas publicitarias, Packaging, Animación y Señalética.
University Degree in Graphic Design
ESADA | Granada (Spain), completed: 2020
Professional training focused on real case studies through oral presentations. During my career I have mainly focused on creating end to end projects with a focus on: Corporate identity, Product design, User Experience, Research, Visual design, User interface, Typography, Advertising campaigns, Packaging, Animation and Digital Signage.
Formación profesional orientada en casos prácticos reales mediante presentaciones orales. Durante mi carrera me he centrado principalmente en la creación de proyectos de principio a fin con foco en: Identidad corporativa, Diseño de producto, Experiencia de usuario, Investigación, Diseño visual, Interfaz de usuario, Tipografía, Campañas publicitarias, Packaging, Animación y Señalética.
University Degree in Graphic Design
ESADA | Granada (Spain), completed: 2020
Professional training focused on real case studies through oral presentations. During my career I have mainly focused on creating end to end projects with a focus on: Corporate identity, Product design, User Experience, Research, Visual design, User interface, Typography, Advertising campaigns, Packaging, Animation and Digital Signage.
Formación profesional orientada en casos prácticos reales mediante presentaciones orales. Durante mi carrera me he centrado principalmente en la creación de proyectos de principio a fin con foco en: Identidad corporativa, Diseño de producto, Experiencia de usuario, Investigación, Diseño visual, Interfaz de usuario, Tipografía, Campañas publicitarias, Packaging, Animación y Señalética.
skills
skills
skills
UI/UX Design: User research, wireframing, user flows, information architecture, user interface, prototyping, responsive web design, mockups, usability testing, user interviews, card sorting
UI/UX Design: User research, wireframing, user flows, information architecture, user interface, prototyping, responsive web design, mockups, usability testing, user interviews, card sorting
UI/UX Design: User research, wireframing, user flows, information architecture, user interface, prototyping, responsive web design, mockups, usability testing, user interviews, card sorting
Product design: Communication, problem-solving, qualitative research, creativity, attention to detail, adaptability
Product design: Communication, creativity, problem-solving, adaptability, attention to detail, qualitative research, adaptability
Product design: Communication, problem-solving, qualitative research, creativity, attention to detail, adaptability
Branding & Identity: Creativity, logo design, typography, colour psychology, packaging, mockups, style guides
Branding & Corporate Identity: Logo design, typography, colour psychology, packaging, mockups, style guides
Branding & Identity: Creativity, logo design, typography, colour psychology, packaging, mockups, style guides
Advertising creativity: Copywritting, design thinking, teamwork, brainstorming
Advertising creativity: Copywritting, design thinking, teamwork, brainstorming
Advertising creativity: Copywritting, design thinking, teamwork, brainstorming
Web design: Front-end development
Web design: Front-end development
Web design: Front-end development
soft skills
soft skills
soft skills
Continuous learning and development: teamwork, problem solving, adaptation, creativity, emotional intelligence and empathy, active listening, working under pressure, communication, commitment and leadership
Aprendizaje y desarrollo continuo: trabajo en equipo, resolución de problemas, adaptación, creatividad, inteligencia emocional y empatía, escucha activa, trabajo bajo presión, comunicación, compromiso y liderazgo
Continuous learning and development: teamwork, problem solving, adaptation, creativity, emotional intelligence and empathy, active listening, working under pressure, communication, commitment and leadership
Aprendizaje y desarrollo continuo: trabajo en equipo, resolución de problemas, adaptación, creatividad, inteligencia emocional y empatía, escucha activa, trabajo bajo presión, comunicación, compromiso y liderazgo
Continuous learning and development: teamwork, problem solving, adaptation, creativity, emotional intelligence and empathy, active listening, working under pressure, communication, commitment and leadership
Aprendizaje y desarrollo continuo: trabajo en equipo, resolución de problemas, adaptación, creatividad, inteligencia emocional y empatía, escucha activa, trabajo bajo presión, comunicación, compromiso y liderazgo
technical skills
technical skills
technical skills
Adobe Creative Cloud, Figma, Figjam, Framer, Optimal Workshop, Office applications, Visual Studio Code
Adobe Creative Cloud, Figma, Figjam, Framer, Optimal Workshop, Office applications, Visual Studio Code
Adobe Creative Cloud, Figma, Figjam, Framer, Optimal Workshop, Office applications, Visual Studio Code
acknowledgements
acknowledgements
acknowledgements
(SAURO) Best Project Award | Nomination: ESADA
(SAURO) Best Project Award | Nomination: ESADA
(SAURO) Best Project Award | Nomination: ESADA